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Our services extend beyond the IEO, offering ongoing support for sustained project growth and investor relations. The IEO is an attempt to revive the success of the highly effective funding mechanism of ICO’s but with more constraint and higher standards. The first major exchange to offer the IEO and popularize the practice was Binance through their IEO platform called Binance Launchpad. However, even Binance’s founder, Changpeng Zhao (aka CZ), admits that they did not invent the concept or the term and were inspired by “centralized ICO” websites that ieo crypto were popular in 2017. With IEO advertising, your ads will appear on Google, YouTube, Twitter, crypto websites, and more. You can also run ads that lead to your landing page on the exchange (in this example, Binance).
How Initial Exchange Offering Works?
The cost for listing starts at 10 BTC — but you need to negotiate with the exchange’s team or your IEO agency to receive a discount. Instead, you should work with Tier-2 exchanges who are willing to accept money to launch an IEO. Ki Chong first discovered Bitcoin in 2013 and has been hooked on the decentralized dream ever since. Originally from Los Angeles, he spent 4 years in Cambodia as the founder of the first 3D printing business in the country. Since leaving his business, he has devoted himself fulltime to blockchain technology in general and Ethereum in particular. Perhaps the ICO craze, bull market, and subsequent crash was simply a necessary https://www.xcritical.com/ step in order to get to our current IEO stage, which will drive new investment and fuel promising projects in the industry.
How do you participate in an IEO?
Understanding investors in this region enables you to identify the right influencers, message outlets, and press releases. Also, through this technique, you discover the correct language prevalent in the area and use it to craft your IEO advertising message. So, when crafting your marketing strategy, it must tap into your team synergy. Here, the listing exchange has to target the audiences on their platform with the right message about your project. Also, some exchanges will include marketing activities to their package — but in reality it’s not enough. Because all they offer is a newsletter sent to their database of registered users and a promo post on their social network feeds.
What is an Initial Exchange Offering?
Following the success of BitTorrent, Binance Launchpad became an immediate success. Since February 2019 Binance Launchpad has successfully completed several IEOs on its platform. An experienced agency can also incorporate SEO elements into your PR campaign. Integrating these SEO practices, your brand will quickly attain visibility and exposure.
- Because, as I described above, there is not an evident way to launch your IEO on Binance without first receiving Binance’s permission.
- In that sale, one buyer paid more than $6,000 in gas fees, and five buyers were able to buy up half of the supply.
- Influencers can create content, host discussions, and endorse the project, thereby building credibility and driving investor interest.
- The price per article can vary greatly — and you need to find a good writer with a technical background and understanding of blockchain technology to get started.
- This is a major advantage as it might result in a faster and more effective token sale.
- In the same manner, the reputation of the exchange is also very important since investors are more likely to engage in an IEO if they have confidence in the exchange where the IEO is being conducted.
However, it could also be taken that this is the ecosystem maturing and offering much-needed improvements in standards and user experience. It could also be argued that the regulators and extreme market conditions had stopped the initial ICO craze too early when in reality there was still underlying demand that was simply being suppressed. Initial offerings are conducted in rounds that consist of five-minute intervals. The IEO tokens will be freely available for trade on the main Huobi exchange after the supply of tokens from the IEO get sold out, or three rounds of IEO trading are completed. A total of 50 billion tokens were sold out in less than 15 minutes for a total value of over $7.1 million. There were two sessions in which users could participate; one for purchases using BNB tokens and the other using TRON tokens.
Even now, Ethereum remains the platform on which most crypto projects are built on top of. ICOs were able to raise unprecedented amounts of money at their peak, which eclipsed both traditional venture capital funding and incumbent platforms such as Kickstarter. Of the highest funded crowdfunding projects in history, blockchain ICOs dominate; occupying 17 of the top 20 positions including the three highest funded projects.
These high fees can be a barrier for smaller projects with limited budgets, potentially limiting the opportunities for innovative but underfunded teams to participate in an IEO. The extra exposure often brings a direct impact on marketing the project and potentially increases the circulation of the project among the target audience at relatively low costs. While the project and the exchange may independently generate awareness and promote the IEO, the partnership can improve the synergy of the campaign, possibly achieving better results.
Tokenminds used the most efficient tools to grow the engagement of social media platforms. At TokenMinds, we craft targeted IEO marketing strategies, tailored to your project for maximum attraction and rapid ROI. This small, but significant difference between ICOs and IEOs means that exchanges act as inspectors, curators, and gatekeepers for projects that want to sell their tokens to the public. Having an exchange serve as a mediator between the token buyer and token seller should, ideally, cut down on the rampant fraud and scams that plagued ICOs in the past. By outsourcing your marketing efforts, you can focus on other aspects of your project while experts handle the promotion and execution of your IEO strategy.
If you work carefully but without aggressive marketing in your responses, you will likely see a significant influx of traffic to your IEO page. You can check an article I wrote here about the different social media you can use for promoting your blockchain project. You can access big data through bounty campaigns, for instance, the confirmed email addresses. It’s a great strategy to create a massive community around your IEO project. Influencer marketing is one of the effective ways of popularizing your IEO project. Influencers with a huge following can help to spread your offerings to the right audiences.
For IEO promotion, community building helps you develop long-term relationships with potential and existing fans, thus creating opportunities for the community to continue learning about the project. The key objective of IEO marketing is converting community members and all the traffic you generate into actual retail investment. For blockchain projects that generate a lot of buzz, IEO platforms can help them raise capital quickly.
Partner with us and let us propel your IEO journey to new heights of success. We craft and manage compelling social media content to keep your audience engaged and significantly enhance your IEO’s visibility. IEOs are either another hot crypto fad or a sign that the ecosystem is maturing.
He received Ph.D. degree from the Nanyang Technological University of Singapore. He is the author or co-author of 8 peer-reviewed papers in prestigious journals and conferences. His research interest includes Blockchain, FinTech, AI, Real time simulation Computing.
However, its IEO platform is Bittrex International, which is based in Malta because Malta offers crypto exchanges the regulatory certainty that the U.S. does not. Only 3% of the total 130,000 participants wound up being able to buy the TOP tokens. Like many of the other IEO platforms, there has been concern about bots that prevent many investors from being able to participate.
With IEO, the exchange provides a platform where you can conduct your token sale as well as a guaranteed listing on the exchange after the sale concludes. So, articulating a practical strategy is essential for any business that wants to succeed through this fundraising model. An agency offers various ieo marketing services that can boost the success of your program. Additionally, securing coverage in reputable crypto news outlets through PR (Public Relations) campaigns can significantly boost the project’s visibility. Press releases, interviews, and feature articles in well-known publications can help establish the project’s presence in the market and attract potential investors. Selecting the right exchange partner is one of the most important decisions in an IEO marketing strategy.
The exchange also conducts “know your customer”(KYC) screening, marketing, and selling tokens to investors on the behalf of token issuers. If your blockchain company is preparing for an initial exchange offering, you’ll require a specifically targeted IEO promotion that’s both impactful and proven. Project owners should be keen when selecting exchanges to list their IEOs. The best exchange should command a substantial share of the blockchain market. Listing your project on popular exchanges like Binance and Huboi boosts potential investors’ confidence.
One of the triggers that spelled the end of the ICO era and also the end of the crypto bull market was the regulatory or legal crackdown on ICOs by regulatory authorities such as the U.S. TokenMinds contributed to the NFTValuator project post-project evaluation by implementing a machine learning strategy. TokenMinds keeps you informed with timely KPI reports, fostering collaborative discussions to further enhance and optimize your campaign’s results.
